Selected Works & Commercial Outcomes
A portfolio of strategic interventions. From operational turnarounds in Kuala Lumpur to high-yield concept developments in Dubai. We deliver value at every stage of the asset lifecycle.
Luxury Resort Spa - Penang, Malaysia
The Strategic Brief: The resort needed a thermal experience that felt indigenous to the coast but operated with international efficacy. They needed a partner to define the concept and guide the design team to ensure the guest flow supported high-volume service without losing the "quiet luxury" atmosphere.
Our Consultancy Role: We acted as the operational stewards for the concept. We defined the guest journey first, then collaborated with the design team to ensure the layout served that journey.
Concept Development: We crafted a "Coastal Rhythm" narrative that dictated how guests move through hot and cold modalities.
Operational Guidance: We reviewed architectural plans to flag bottlenecks, ensuring Back-of-House (BOH) logistics would be invisible to the guest.
The Outcome: A visually stunning facility that is operationally rigorous. We delivered a concept that maximizes capture rates because it was built around the guest experience, not just the floor plan.
Turnaround Strategy: Luxury Wellness Centre — Kuala Lumpur
The Strategic Brief: A premium facility was underperforming. The hardware (the building) was fine, but the software (the business model) was broken. The client needed a strategic overhaul to stop revenue leakage and unify a disjointed guest journey.
Our Consultancy Role: We performed a "Commercial Health Check." We audited the business model, not just the building.
Commercial Strategy: We re-engineered the pricing architecture and yield management strategy to stop discounting and start value-stacking.
Team Alignment: We restructured the staffing model and implemented a governance dashboard to hold the operation accountable to weekly KPIs.
The Outcome: A 90-day turnaround. We successfully reversed the revenue decline by transforming the facility from a passive service provider into a proactive, sales-focused wellness business.
Private Estate Recovery Wing — Johannesburg
The homeowner wanted a professional recovery suite (Sauna, Cold Plunge) that didn't feel like a clinic. The challenge was ensuring the technical requirements of high-heat/high-humidity equipment didn't compromise the comfort or aesthetics of the primary residence.
Our Consultancy Role: We served as the "Wellness Concierge" for the build. We curated the equipment list and guided the client's architects on the necessary infrastructure to support it.
Equipment Curation: We selected best-in-class recovery technology that aligned with the home’s aesthetic.
Technical Advisory: We advised the design team on critical zoning and ventilation requirements to ensure the recovery wing remained a "dry," silent, and mold-free zone.
The Outcome: A seamless integration of complex wellness tech into a luxury home. We ensured the client received a "turn-key" wellness lifestyle, safeguarding their investment from common installation errors.
Boutique Skin Clinic - Cape Town, South Africa
The Strategic Brief: With only 85m² available, the margin for error was zero. The client needed to know if their vision was commercially viable before signing a lease. They required a "Proof of Concept" to secure the location and guide the fit-out.
Our Consultancy Role: We focused on "Concept Feasibility." We built the business model to prove the square footage could generate the necessary revenue density.
Space Planning Strategy: We advised on a layout that prioritized revenue-generating treatment zones over administrative dead space.
Investor Readiness: We developed a Concept Business Profile that visualized the brand and the service model, giving the landlord confidence in the tenant’s longevity.
The Outcome: The concept deck secured the prime location. We provided the blueprint that allowed the interior designers to maximize every square meter for profitability.
High-Yield Fitness Studio Concept — Dubai
The Strategic Brief: In a saturated Dubai market, a "nice gym" isn't enough. The client needed a defensible market position. They engaged us to develop a concept and operating model that could generate high yield in a compact urban footprint.
Our Consultancy Role: We acted as the "Brand Strategists." We defined the programming and membership model that would drive the design.
Programming Strategy: We developed a class schedule logic that smoothed out peak hours, ensuring the facility could handle high throughput without feeling crowded.
Membership Modeling: We structured the pre-sale funnel and loyalty loops, ensuring the business had cash flow and community buy-in before the doors opened.
The Outcome: A concept with a clear competitive advantage. We handed the operational blueprint to the design team, ensuring the physical space was built to serve the business model, not the other way around.
Corporate HQ Wellness Hub — Doha, Qatar
The Strategic Brief: Corporate gyms often sit empty because they ignore the realities of the workday. The client needed a wellness strategy that overcame time constraints and cultural privacy concerns to drive genuine employee engagement.
Our Consultancy Role: We focused on "Usage Strategy." We analyzed the employee demographic and corporate culture to define how the space would be used.
Cultural Advisory: We guided the layout team on privacy flows essential for the region, removing barriers to entry for staff.
Program Development: We advised on "Micro-Dosing Wellness"—short, effective sessions that fit between meetings—and integrated the digital booking journey to reduce friction.
The Outcome: A facility that is actually used. By solving the "human factors" first, we guided the project team to deliver a space that acts as a true asset for staff retention and wellbeing.
Private Estate Outdoor Wellness Space - Knysna, South Africa
The Strategic Brief: The client demanded an outdoor training zone that wasn't just fair-weather furniture. They needed a strategy to ensure the space would actually be used year-round, despite the variable Knysna climate.
Our Consultancy Role: We acted as the "Usage Strategists." We didn't just place equipment; we defined the environmental parameters required for daily adherence.
Environmental Logic: We advised the landscape architects on the necessary wind protection, glazing, and heating elements to create a viable micro-climate.
Habit Design: We structured the flow between the cold plunge and the sauna to create a frictionless recovery ritual that encourages daily use.
The Value Add: We transformed a landscaping feature into a functional performance asset. By solving the environmental barriers to entry, we ensured the client’s investment resulted in a lasting lifestyle change.
